Meet your new best friend
Were you ever late for work because you took too long to apply your makeup? Always keeping your girlfriends waiting because you can't get that eyebrow or cat-eye wing-tip on fleek?
Fairytale™ is an instant makeup applicator that does a full face of makeup in just one minute.
The makeup also lasts for the hours you're out, so you have both a happy start and ending to your day.
With over 1,000 templates and 1,114 colours to choose from, you are the author of your look,
with Fairytale™ assisting you in each step of the way.
A different adventure everyday with your best friend? Now that’s a fairytale we wouldn’t dream of making up.
How the magic happens
your heart’s desire
New day, new look. A fashion chameleon strutting your signature style, you’ll be able to select whichever look you fancy.
Our wide array of more than 1,000 templates caters to even the most fickle of fashionistas.
your look in a minute
Place your face directly on the mould of your bespoke instrument. In just a minute, open your eyes - and your metamorphosis is complete.
Each look is designed to last for 12 hours, so head out the door with cat-eyed confidence!
your app to your device
See a look you like? As soon as you add it to your library, Fairytale™ loads it into her system. Everything’s instantaneous.
Thumb over the 'Transform’ button and await the magic.
“This invention needs to appear on Tried and Tested, pronto! It includes everything that I look for in makeup - easy to use, long-lasting and does the job of making me look good. I’d rate this a 10/10!”
-OON SHU AN, 29, HOST AT CLICKNETWORK TV
"My acne-prone skin made shopping for makeup products a nightmare in the mainstream market. I was introduced to Fairytale from my dermatologist and now I use it exclusively for all my big shows.”
-DRAMAMA, 35, THEATRE VETERAN
“My job requires already tremendous effort on my part to coordinate fashion pieces for my photo shoots. Thankfully, I have Fairytale that I can count on for fuss-free yet press-worthy looks that complement my outfits.”
-SUZANNA WONG, 26, FASHION JOURNALIST
“Fairytale is the pioneer in the make up industry that caters to the needs of different skin types. It has created an avenue of expression for those who previously couldn't use makeup as freely, and there is no reason why I would not recommend Fantasy.
-DR RONALD NG, DERMATOLOGIST
Everyday Beauty for Everyone
Every face has its own beauty, different curves, different edges. The Fairytale™ mould uses EpidermX Tracer™, a state-of-the-art technology which captures every woman’s distinct facial contours to the greatest precision possible.
Precision is key. Fairytale™’s airbrush technology will have every millimetre of your skin covered. With every pore and blemish concealed with HD-ready makeup, you’ll look flawless yet natural. Every imperfection is rendered invisible to the naked eye, and even HD cameras.
Fairytale™ is no longer just… a fairytale. She will be with you through your morning meetings, lunch dates, and even during your late night parties.
- every single time
What are the chances that out of ten times you put on your makeup, you nail all ten?
Fairytale™ is the skilled makeup marksman we wish we could be - fast, yet accurate each time.
We all have that one friend we really envy - now, that's you!
The Technology behind Fairytale
Perfection without the Pain
To get that perfect cat-eye or wing-tip is truly a test of one’s skill and finesse. But not everyone is a master of the liquid liner, or the eyeshadow brush.
Looking perfectly poised can take up precious time. For most of us, between waking up in the morning and getting to work, we don’t have the luxury of time.
And that’s where Fairytale™ comes in handy - perfection, in just a short minute.
This way, anyone can get their makeup done in a jiffy, minus the effort.
Flying without the Fuss
Hopping on a plane to Paris? She’s coming along. Fairytale™ is lightweight at only 800g and portable, taking up little luggage space so you’ll be able to fit in a few more outfits.
You won’t have to worry about which palettes to bring with you on holiday - Fairytale™ ’s got everything covered.
More reason to colourise
It’s another dreary, boring day at work - but it doesn’t mean your makeup has to be. Add colour to your day with any of our 1,114 swatches, based on the wide-ranging Pantone colour system. Each comes with its own quirky name, to match its personality. Dazzle your dinner date with a Scarlet Sangria lip or head out to a day at the beach with a Preppy Piña Colada yellow to line your eyes.
Diverse make up templates
Every woman is a jewel, with many facets and sides. With that in mind, we’ve created more than 1,000 templates, for every mood and wardrobe. You’re sure to find one you love.
We’ve also handcrafted our first special designer collection, collaborating with the minds behind NY Fashion Week 2016, available exclusively to the first 1,000 users.
Long lasting yet simple to remove
Makeup that doesn’t require touch ups?
Fairytale™ has that staying power; lasting for 12 hours, you’ll never have to step out of the house with a makeup pouch again.
That's right, lighter handbags!
At the end of the day, simply use just one of our specially formulated "Happy Ending" wipes.
Kiss goodbye to rubbing your face like a washboard - one wipe, and it will be clean and ready for your beauty sleep.
Here's to makeup that comes on and off as easily as a mask!