Press Release

 

Fairytale unveils prototype batch of Pv1 for testing

 

SINGAPORE, 25 January 2015 – Fairytale™ released its long-awaited Pv1 prototype during its beta launch at Marina Bay Sands this Sunday. Invited guests had the opportunity of testing out Pv1’s highly anticipated capabilities, including near-instantaneous makeup application of more than a thousand different registered looks available in its extensive database.

 

Co-founder Jane Stephanie spoke at the launch to the 600-strong crowd of big players and investors in the cosmetic industry, expressing her delight at the turnout for the event. She gave a firsthand demonstration of Pv1’s capabilities, and urged young professionals to “get onboard our little project that will change the face of makeup technology”.

 

Guests were then given a hands-on tour of Pv1 in smaller focus groups. Tour leaders gave a more technical presentation of various components of the Pv1, such as the EpidermX Tracer® technology developed to create customized facial molds for personalized use, and Mink™ technology to produce makeup pigments in virtually any colour possible.

 

Pv1 is scheduled for release into the mainstream market by June 2015. Interested parties can visit the Kickstarter here for more details and back this project.